Adventure COOP Internship Program

In 2007, Adventure COOP LLC, a marketing collective consisting of Three Rivers Whitewater Rafting and Skydive New England consolidated their concepts to execute a campaign strategy that was new and unique to the region. This was aimed to promote the adventure industry as a whole in New England. Very simply, the two companies realized the potential of combining their customer base and marketing budgets into one solidified concept. The result was a 16% overall rise in sales. This allowed them to purchase an additional location and give legs to another unique concept. Jump and Raft! The only combined Skydiving and Whitewater Rafting Resort in The United States of America. Since the success of this merger, Adventure Coop’s marketing plans and procedures have created a curriculum of open-ended opportunities. There is no end to the avenues we can pursue with this concept.

Adventure COOP is looking for College Interns who are willing to further advance their skills in Marketing, Branding, Networking and Trade Association. Today’s marketing theater is highly aggressive and constantly changing to adapt itself to potential consumers. Adventure COOP offers a curriculum that helps the right person obtain valuable skills to compete in this ever-changing genre.

All Interns will receive an allotted amount of complimentary Skydives and Rafting experiences to familiarize them with our exciting industry. Mandatory Fun as we like to call it. This will give you first hand knowledge of our product which is vital in conveying our concept.

The program will run 14 weeks during the summer. This is the height of our season.

Adventure COOP will be composing a team of 5 Field Representatives and 1 Media Administrator in 2009 from The University of New Hampshire in Durham. 2008 was our first year utilizing the Internship Program and everyone shared in great success from its achievements. This year we are offering a new position and looking forward to a larger Adventure Team.

The internship at Adventure Coop is a fun and exciting experience. You learn many things about marketing and promotions while learning about yourself at the same time. This internship is not for the shy as it is imperative that you are able to talk to anyone and everyone. You will be calling COOP networking contacts to set up potential promotions, hand out coupons to people, set up Group Adventure Trips with businesses and run promotions on site.

Jason Fogg is a good mentor who knows a lot about marketing and brings lots of creativity to the field which keeps it Fun. I would recommend this internship to any hardworking and outgoing individuals who really have a drive to learn more about marketing and what it takes to be successful in the field.”

Jeremy R. Ouellette – Adventure COOP Promotions Coordinator 2008

* Adventure COOP Field Representative*

The Field Representative should possess the following attributes:

• Great people skills, self motivation and an outgoing personality
• A desire to create and complete goal oriented tasks relating to our concept
• A basic knowledge of computer programs such as Microsoft Word and Excel
• Reliable transportation and lines of communication
• The ability to work in a fast paced- customer service oriented sales environment while still conveying fun, adventure and excitement

The Marketing Representative will work 20 hours a week executing administrative tasks the Marketing Director and the Representative create together. These tasks will be performed and supervised at the Adventure COOP marketing office-531 Upper Guinea Rd. Lebanon, Me 04027. An additional 20 hours will be spent in the field. Field duties will be reviewed on a weekly basis to ensure accountability and a continuing education of the concept.

The Marketing Director will train and educate the Intern on how to successfully accomplish these tasks.

• Properly execute blanketing, canvassing and guerilla campaign duties for association programs built by the Representative and the Marketing Director
• Research and place media throughout New England using in kind product trade as leverage
• Interact with customers and branding partners in a direct sales and service environment
• Act as an educational liaison/spokesperson for outreach programs and media interviews

*Adventure COOP Media Administrator*

The Media Administrator is responsible for:

• Working directly with and maintaining communication with The Marketing Director.
• Expanding growth within Adventure COOP’s Social Networking Program

Face Book, MySpace and You Tube have been important vehicles in creating awareness for our companies. We administer 5 MySpace Pages, 5 Face Book Pages and Two You Tube Channels. All of these must be updated with content and new contacts weekly if not daily.

Data is collected on a weekly basis from Off Site promotions. This Data must be transferred to spreadsheets and submitted to3R and SDNE promptly for follow up.

• Creating Graphics for Web and Media Purchasing

Adventure Coop places advertisements in several Print and Online Publications, Web Banners and Signage throughout New England every year. We also create graphics to send/inform our customer base of special events. These are sent out via our own websites and social networking pages.

We purchase POS materials constantly throughout the busy season as well. Graphics are needed for Brochures, Posters, Bumper Stickers, T-Shirts, Postcards etc.

• The Media Administrator must have a working knowledge of:
  • Microsoft Word and Excel
  • Graphic Design Programs -  (Corel, Paint or whatever your used to working in)
  • Internet Social Networking -  (Face Book, My Space, You Tube etc.)
  • The applicant must have some previous work (Ads or Graphic Art) and/ or portfolio to submit. Adventure Coop will train the right person.
  • 80% of this position can be done out of your home if you posses the right computer tools. Hour and Ongoing Task Sheets will be updated and submitted to the Marketing director every week.

Jason Fogg / Marketing Director
Adventure COOP LLC.
531 Upper Guinea Rd.
Lebanon, ME 04027
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207- 339 - 9091